MARFA, Tex. — Not long after Katherine Losse left her Silicon Valley career and moved to this West Texas town for its artsy vibe and crisp desert air, she decided to make friends the old-fashioned way, in person. So she went to her Facebook page and, with a series of keystrokes, shut it off.
The move carried extra import because Losse had been the social network’s 51st employee and rose to become founder Mark Zuckerberg’s personal ghostwriter. But Losse gradually soured on the revolution in human relations she witnessed from within.
The explosion of social media, she believed, left hundreds of millions of users with connections that were more plentiful but also narrower and less satisfying, with intimacy losing out to efficiency. It was time, Losse thought, for people to renegotiate their relationships with technology.
“It’s okay to feel weird about this because I feel weird about this, and I was in the center of it,” said Losse, 36, who has long, dark hair and sky-blue eyes. “We all know there is an anxiety, there’s an unease, there’s a worry that our lives are changing.”
Her response was to quit her job — something made easier by the vested stock she cashed in — and to embrace the ancient toil of writing something in her own words, at book length, about her experiences and the philosophical questions they inspired.
That brought her to Marfa, a town of 2,000 people in an area so remote that astronomers long have come here for its famously dark night sky, beyond the light pollution that’s a byproduct of modern life.
Losse’s mission was oddly parallel. She wanted to live, at least for a time, as far as practical from the world’s relentless digital glow.
Losse was a graduate student in English at Johns Hopkins University in 2004 when Facebook began its spread, first at Harvard, then other elite schools and beyond. It provided a digital commons, a way of sharing personal lives that to her felt safer than the rest of the Internet.
The mix has proved powerful. More than 900 million people have joined; if they were citizens of a single country, Facebook Nation would be the world’s third largest.